Did you know that there are about 10,000 food and beverage products launched in the UK every single year? This number can be quite amazing, considering the number of products which we are already faced with whenever we visit the shops. So, if you are planning to launch a new product – particularly a food or beverage product – then you should design it so that it ‘screams’ for attention (but in a good way). Here’s how to best design the proper label for your food or beverage product to fly off the shelves.
Consistency and clarity
When you are trying to come up with a label for your product, you need to think about consistency and clarity. The label should clearly showcase what your product is and what it can do for the consumer. After all, you’ve put a lot of time and effort (not to mention expense) into creating a product which you think suits the taste of your target market. A design which lets consumers know exactly what went into the product can work wonders.
You know very well that you can’t personally approach all your customers to tell them about your product – so this is where your label will essentially ‘do the talking’ for your brand. When creating your label design, think about the type of product you have, who it’s for, and how they will use it. Also, think about how your product tastes and how it’s produced or made. What are your product’s ingredients? Are there ingredients which you want to showcase, such as healthy or unique ingredients? If you have the right label, it will impart a clear message about the product and why it’s worth buying. Think about the product’s core value – and optimise it.
Your label’s appeal will be made up of several key factors, which include colours, images, illustrations, and fonts. Make sure to carefully consider all these factors. At the end of the day, your target consumer should be able to understand what your product is all about – and recognise that it has been made expressly for them. This may take some time and effort, but the results should make it more than worth it.
The right copy
Remember that good product copy is essential as well, especially since the space for product copy is often limited on the label itself. It pays to be efficient; think of copy that is compelling, attractive, and creative. If you want, you can hire a professional to come up with the right copy just to be sure that the wording is perfect.
Once you have the right design, you’ll know it. You can then bring it to life with the right labelling machine – the quality of the label makes a world of difference as well.
Image attributed to Pixabay.com