You do not have to spend a lot of money on a traditional ad to communicate your message. A single business card-sized product is cheaper than any other type of direct mail, except for a handwritten note. You can customize a plastic postcard by using color combinations, adding imagery and graphics or text to convey the purpose of the promotion. When customers receive this marketing piece in their mailbox, they will think about your company over anyone else’s because it was uniquely designed with them in mind.
Affordable High Impact Advertising
Postcards are very cost-effective while still providing high-impact advertising. No matter what budget you start with, there is an option out there that is right for you. You can also design two different postcards, one with a photo and another with text only. If you need to reach more people, print multiple postcards and send them out at once.
Postcards can also be used to let your customers know about your new products and services before they go ahead and purchase them. This will build up a lot of excitement and anticipation.
Allow You To Target Specific Groups Of People
To get the most from this marketing tool, you need to know who you are targeting it at. Customize your postcard by including content that is relevant to each person on your list. For example, if someone has already bought from you in the past, then include an exclusive offer or discount which makes them feel special for making a repeat purchase. Offer different incentives depending on their age group, interests, or location if possible because these factors will play a role in whether or not they use your product.
Postcards are easy and quick to send out, and you can track the results very clearly with analytics tools. Upload your lists of contacts to bulk mail software, select the type of postcard you would like to send out, and in next to no time, it will be in everyone’s mailbox.
The design is limited only by your imagination, so think about how each person will feel when opening their letter, even though nothing stops you from using old favorites such as free samples, coupons, or vouchers.